MARKET MOVERS: Asian Motorsports is hitting the skids in 2013. Deal values are running at 93% of 2012 despite an increase in deals. F1's share of Motorsports has also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans.... More info. >>
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out More info. >>
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans More info. >>
BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report More info. >>
TRENDS: Basketball has exploded in Asia over the last 3 years, and China is the biggest driver, claiming a 71% share of all spend in Asia. For more trends and benchmarks, delve into ASN's Analytics dashboard More info. >>
UPSETS: Cricket toppled football as the most invested sport in '11/'12, most of that came from South Asia. Our Deals Database can reveal many more insights about sport and non-sporting platforms... More info. >>
Unilever China Partners Guangzhou Evergrande FC
Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.
Microsoft Restrategises Its Mobile Apps Platform With Bollywood Foray
Microsoft (Microsoft) is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian …
STAR India Clinches Team India Title Sponsorship Deal
One of the largest broadcasters in Asia, STAR India has been awarded a three-year team sponsorship rights deal with BCCI. They were successful after current …
Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal
Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year …
Shikhar Dhawan Scores Jolly Roger’s Endorsement Deal
India’s latest left-handed opener Shikhar Dhawan is set to become the brand ambassador for Jolly Roger’s music CDs.
Prudential raises bar on concert investment in Asia: Partners Rolling Stones Asian Tour
Prudential Corporation Asia, alongside its asset management subsidiary Eastspring Investment, has secured title sponsorship of the legendary rock band’s ‘14 On Fire’ tour.
Raveena Tandon Endorses Children’s Energy Drink
Former Bollywood star and TV chat show host, Raveena Tandon, 39, has become the first brand ambassador of Notty, a fruit-based energy drink for children.
Myanmar Football Federation Secures Sponsorship Deal
Ahead of the 27th SEA Games form December 11 to 22, Myanmar football has received a significant sponsorship boost from Qatari telco company Ooredoo.
Asian events prone to terrorism: Race of Champions called off
The 26th edition of the Race of Champions, which would have been held on December 14 and 15 at the Rajamangala Stadium, has been called …
Burberry Risk Losing Signature Tartan Print Rights In China
According to China Daily, iconic British fashion label Burberry risks losing exclusive rights to its famous tartan print in China.
King’s Cup Golf Tournament Scores More Sponsors
King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of …
EXCLUSIVE INTERVIEW: How the biggest sponsorship deal in South-East Asia was done!
Last week ASN reported on the groundbreaking deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) …
X-Bionic Becomes Title Sponsor of 2014 Venus Run
Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Athletic Association’s (SAA) …
Hallyu It Girl Clara Scores MTG Deal
Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador …
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