Photographic and digital image solutions company, Canon has made a significant move into golf in Asia by signing as the official imaging partner of the Asian Tour.
The deal is for three years and will see the company enjoy a range of benefits including the creation of the Canon Power Play segment on the Asian Tour Golf Show.
The company will also leverage the sponsorship through the Asian Tour’s worldwide media platforms that include its official website, www.asiantour.com as well as a global television platform that it claims reaches over 200 countries and 650 million households.
It will also receive significant signage and on-site branding at Asian Tour events.
The President & CEO of Canon South & South East Asia, Kensaku Konishi, said the partnership with Asian Tour has provided the opportunity to help in the promotion of golf whose popularity is increasing in emerging countries like India, Indonesia and Myanmar.
"We feel that it is good for golf enthusiasts in these countries where the Asian Tour takes place, to experience the sport at its highest level. At the same time, we are happy to be able to leverage our brand across the Tour’s media platforms to reach out to our customers and partners in the same region,” Konishi said.
Canon joins the Asian Tour’s stable of Tour partners who include Abacus (Official Apparel Partner), BlackBerry (Official Communications Partner), Inetol Headwear (Official Headwear Supplier), Singha Beer (Official Beer), Srixon (Official Ball), Starwood Hotels and Resorts (Official Hotels and Resorts) and Rolex (Official Timekeeper).
