Indonesian mobile phone company, Axis Telekom has become a major sponsor of a new talent search television program called 'The Voice Indonesia'.
Axis has already started to leverage the program that has popular Indonesian singers, Sherina, Giring Nidji, Glenn Fredly, and Armand Maulana as voice coaches.
Axis will also to roll out a range of leveraging activity for the sponsorship including customer quizzes and additional content available on its website.
