Leading Asian fashion retailer, YesStyle has signed a unique sponsorship deal with singer-songwriter, Tiffany Alvord.
Tiffany Alvord is regarded as YouTube's first home grown celebrity and has over 1.2 million subscribers.
As part of the deal, the popular online retailer, will be the title sponsor of the singers new music video which will be distributed on YouTube.
Alvord selected the clothing worn during the video clip and YesStyle had exclusive access to the vide for three days via its official YouTube channel.
It is not the first time YesStyle has favoured YouTube artists. The company has had similar partnership with Korean / American performer, David Choi, Korean / American artist, Clara C and Taiwanese / American performer, Jason Chen.