Italian fashion and leather goods brand, Gucci has become a major sponsor of international show jumping event, the Hong Kong Masters.
Gucci creative director, Frida Giannini, said the sponsorship is a good fit with Gucci because it has strong links with its values, prestige and culture.
"It is an event that perfectly symbolizes the traditions we proudly carry forward from Guccio Gucci’s original fascination with the noble spirit and infectious allure of the equestrian world," Giannini said.
Reports say that Gucci has sat on the side lines of equestrian sponsorship for the last two decades only returning the to the sport in 2009 through the naming rights sponsorship of the Paris Masters in 2009.
The Hong Kong Masters is the second round of the Masters Grand Slam Indoor calendar and will be held at the AsiaWorld-Expo from Feb. 28 to March 2.
Gucci joins luxury watch brand Longines which is the naming rights sponsor of the Hong Kong Masters.