South Korean tire manufacturer, Kumho Tire Co, has become the official tire sponsor of leading Chinese car racing events, the China Touring Car Championship.
Kumho Tires China marketing executive, Hyung Woo Kim said that through the partnership Kumho is able to demonstrate its technology and reputation.
"We will actively use the China Touring Car Championship in promoting our technology and brand, as this is an excellent stage to showcase Kumho Tires’ technical capabilities and passion towards motorsports,” Kim said.
The deal is for three years and reports say that Yokohama and Michelin were also keen on the sponsorship.
