Asia Sponsorship News (ASN) is the leading source of market intelligence for the sponsorship and Branded Content industry in Asia
Operating since 2007, ASN offers industry professionals unrivalled news, analytics and insights on a subscription basis, with a bespoke consultancy service also available:
Rights Holders, Media Owners and Federations
Through ASN’s Professional Plans, rights holders can track and extract sponsorship investments across Asia, source prospective sponsors using the Contact Directory, and benchmark platform pricing.
Members past and present include: Arsenal FC, Fremantle Media, IEC Sports, European PGA Tour, ASEAN Basketball League, Walt Disney Co, BBC World, NBC Universal, Singapore Sports Council, The Mona Lisa Foundation
Brands and Agencies:
Sponsors and "marketing" agencies subscribe to ASN’s Professional Plans to monitor and report on brand investments using charting tools, and spot platform opportunities. They can also benefit from preferential rates and early release of custom reports at a market and industry level.
Members past and present include: Diageo, Yonex, GroupM, Omnicom Media Group, Dentsu, Universal McCann, Repucom, Sportfive, Total Sports Asia
How ASN compiles its data
ASN obtains information from a range of permissible sources in the public domain or provided by consenting parties including ASN operatives in local territories. ASN defines "Asian" sponsorship deals as those that are booked and spent on the Asian continent. The base currency rate is USD – if the value is not reported in USD, ASN will calculate and fix currency exchange rates at the time that a deal is logged.
ASN makes every effort to qualify the deal values; where there is no evidence of the deal value, ASN triangulates estimates based on several indicators:
We take into account several micro variaables - a platform's status, a brand's position in the sponsor hierarchy, the sophistication of the host market etc. ASN only accounts for the value of the rights fees and not any associated expenditure such as activation costs.
The value of multi-year sponsorships is pro-rated across all the years of a sponsorship term with adjustment to reflect typical sponsorship contract norms that allow for inflation or increased value from growing audiences.
ASN is committed to the quality and relevance of its services and makes every effort to ensure that its data is accurate. We invite users to report any inaccuracy to firstname.lastname@example.org.
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