- Courts Malaysia hires new marketing director
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01 July 2010 6:11pmConsumer retail goods company, Courts Malaysia has a new marketing director, Wendy Tan Pei Fang, who has a proven track record in growing brands by using of sponsorship.
- More sponsors exit sumo following betting scandal
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01 July 2010 4:39pmFuji Xerox and food company Natori Co have walked away from deals with sumo wrestling in Japan as a result of an illegal betting scandal.
- Marketers unable to answer the key question of value
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01 July 2010 10:41amSponsorship and event marketers want to measure the success of their sponsorship initiatives but the majority fail to set objectives and struggle to develop meaningful metrics, according to a survey in the US by the Association of National Advertising (ANA) and sponsorship research company IEG.
- Corruption Commission investigates Malaysia badminton sponsorship dealings
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30 June 2010 6:58pmThe Malaysian Anti-Corruption Commission (MACC) is investing the Badminton Association of Malaysia (BAM) because of a sponsorship issue association with the last months Thomas and Uber Cup finals in Bukit.
- Reebok Provides Kit for Delhi Games
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29 June 2010 1:18pmReebok has signed two deals with the Delhi Commonwealth Games Organising Committee, each worth 100 million rupees.
- From Killing Fields to Tennis Courts
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29 June 2010 1:15pmThe Tennis Federation of Cambodia has celebrated the opening of its National Training Centre with main sponsor Ezecom.
- Indonesian Badminton Accepts Tobacco Sponsorship
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25 June 2010 9:52amIndonesian tobacco company Djarum has become a sponsor of the Indonesian Open badminton tournament.
- Sponsors Withdraw Over Sumo Gambling Scandal
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25 June 2010 9:50amTop sumo wrestling sponsor Nagatanien Co has discontinued its association with the sport after Japanese police exposed widespread illegal gambling.
