• MARKET MOVERS: investment in Motorsport grew 30% in '11/'12 as more races and more partners poured into Asia. Keep track of sponsorship market forces with ASN's Professional plans.... More info. >>

  • CELEBRITY endorsements broke through the USD1b mark in '11/'12, making it the largest sponsorship genre in Asia next to Events. Keep on top of the hottest entertainment and celebrity endorsements with ASN's Professional Plans. More info. >>

  • With an estimated 300m players, table tennis is the most popular amateur sport in China yet just 30% of table tennis sponsorship revenue comes from outside the Mainland. Understand the dynamics when you subscribe to one of ASN's Professional Plans. More info. >>

  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report More info. >>

  • TRENDS: Golf sponsorship teed off in 2011 with an 18% growth grossing US$245m in endorsements and sponsorship deals More info. >>

  • India has good reason to celebrate cricket all round. Winning the ICC Cricket World Cup in 2011 and home of a US$360m cricket market. Our Sponsorship Database will tell you more about the South Asian markets. More info. >>

NEWS

21/05/2013 - Indonesia encourages badminton players to get individual sponsors
Indonesia's head national badminton coach, Christian Hadinata, has said that giving players the freedom to seek their own personal sponsorship and endorsement deals would lead …

21/05/2013 - Pizza Hut sponsors Women's Asia Cup Qualifiers
Pizza Hut has become a major sponsor of the AFC Women's Asia Cup Qualifers.

17/05/2013 - Ssangyong sponsors major social media and gaming event
Korean automotive manufacturer Ssangyong Motor Company, has become an official sponsor of Good Game Show Korea 2013, a major social media and gaming conference and …

16/05/2013 - Air Asia signs QPR stadium deal
Air Asia has increased its football sponsorship program by becoming the naming rights sponsor of the Queen Park Rangers' home stadium.

15/05/2013 - IG Group sponsors The Apprentice Asia
Financial services company, IG Group, has become a major sponsor of ‘The Apprentice Asia’ and hopes to increase brand awareness in the Asia Pacific region.

14/05/2013 - Fila Philippines sponsors Rugby Sevens squad
Apparel and footwear brand Fila is ramping up its branding in the Philippines and recently sponsored the country’s entrant, the Fila Volcanoes, in the Rugby …

14/05/2013 - Sime Darby ramps up golf sponsorships with European Tour deal
Malaysian conglomerate, Sime Darby has increased its global golf sponsorship program by becoming the first Asian based sponsor of the European Tour’s marquee event, the …

10/05/2013 - Audi renews Singapore Repertory Theatre deal
Audi has renewed its sponsorship of the Singapore Repertory Theatre for a further year and will continue to leverage the sponsorship through a series called …

09/05/2013 - Fuji Xerox adopts badminton players in Singapore
Fuji Xerox has become a sponsor of the Singapore Badminton Association (SBA) through the company's Printer Channel business.

08/05/2013 - Kazakhstan capital promoted by Williams F1
Formula 1 team Williams has signed a unique sponsorship deal that will promote the nation of Kazakhstan.

07/05/2013 - IES Global sponsors Chengdu Football League
Corporate education company, IES Global has become a major sponsor of the 2013 Chengdu International Football League.

07/05/2013 - Bottega Veneta sponsors Chinese Contemporary Art exhibition
Italian luxury brand, Bottega Veneta, has become a major art sponsor in China and will back a new contemporary art exhibition in Shanghai.

03/05/2013 - AIA Thailand expands football sponsorship program
Insurance provider, AIA Thailand, has increased its sponsorship of football in Thailand.

02/05/2013 - Uniqlo sponsors New York's Museum of Modern Art
As part of its international expansion program, Japanese clothing brand Uniqlo has become a partner of the Museum of Modern Art in New York.

01/05/2013 - Land Rover becomes Extreme Sailing Series sponsor
Although missing out on the recent Singapore round, automotive brand Land Rover will have plenty of time to leverage its new sponsorship of the Extreme …

Sponsorship Index
756,575,380
Total USD value invested this year
Deal Tracker
70,240
Number of deals in Sponsorship Database

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