Feb. 06 - Heineken and Pattaya Mail sponsor inaugural multihull regatta
Beer brand, Heineken and local newspaper, the Pattaya Mail, were announced major sponsors of the inaugural Pattaya International Catamaran Multihull Festival that will take place …

Feb. 03 - Hero MotoCorp sponsorship Olympic hockey qualifiers
Indian motorcycle manufacturer and major sport sponsor, Hero MotoCorp has become the title sponsor for the men’s and women’s Olympic qualification hockey tournament that will …

Feb. 02 - 3K Battery sponsors EPL’s Liverpool
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.

Feb. 01 - JX Nippon Oil & Energy formalise Yamaha MotoGP deal
After many weeks of speculation, JX Nippon Oil & Energy Corporation has been announced as a new major sponsor of Yamaha’s factory racing team in …

Jan. 31 - Malaysia Airlines renews Le Tour de Langkawi sponsorship
Malaysia Airlines has renewed its sponsorship of Asia's largest cycling tour, the Le Tour de Langkawi, which is held in Langkawi, Kedah in Malaysia at …

Jan. 30 - Beam appoints new head of emerging markets
Global spirits company and major sponsor, Beam Inc, has appointed Arthur Aroney as its managing director of emerging markets for Asia Pacific and South America …

Jan. 25 - Prudential sponsors Singapore broadway musical series
Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.

Jan. 24 - Sponsors all lined up for the Philippine Open
The organisers of the Philippine Open golf tournament has signed or renewed a swag of new sponsorship deals for next month’s event.

Jan. 23 - China Southern Airlines to spend $1.8 million on Sydney Festival sponsorship
China Southern Airlines will reunite with the Sydney Festival beyond this year’s festival by beginning negotiations for a three-year deal.

Jan. 20 - Jeremy Paul to head up Omnicom’s Ignition Factory
Omnicom Media Group has appointed Jeremy Paul to head up Ignition Factory, a division that assists brands develop activations that sit at the centre of …

Jan. 19 - ESPN STAR Sports expands Malaysia office
Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, …

Jan. 18 - Great Eastern Life renews S League sponsorship
Singapore based insurance company, Great Eastern Life Assurance Co, has renewed its co-title sponsorship of the S League for a further two years.

Jan. 17 - GFI becomes title sponsor of HK Tens rugby tournament
Brokering group, GFI has become the title sponsor of the HKFC Tens rugby tournament and will be its major partner for the next three years.

Jan. 12 - ENEOS to replace Petronas as Yamaha MotoGP sponsor
Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.

Jan. 16 - Global sponsorship spending to reach $51 billion in 2012
The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in …