• TIGHTER TRADING: Untangle the trading landscape of Non-traditional Media in Asia with ASN's Analytics. Email us at info@asiasponsorshipnews.com for a live demo or watch our walkthrough video

  • OPPORTUNITIES: Use ASN’s Analytics to spot all sorts of outlier trends and investment opportunities. Mass participation athletic events are one such break-out having grown 15% (CAGR) for the last four years straight

  • TREND ANALYSIS: Celebrity Endorsement is still the number 1 'type' of Non-traditional investment in Asia.... but another type almost overtook it in 2014. Can you guess which...? Subscribe today to find out

  • BUSINESS PLANNING: ASN's big data allows for macro market sizing. EG. ASEAN and South Asia are roughly the same size, but each cluster is 3.5x smaller than North Asia. Does that change your business plan?

  • BRAND INTEL: Pitch more effectively by knowing the insights behind brand investment in Asia. ASN has 13,500 brands in its data including the contact details of 1,800+ decision makers

  • MARKET MOVERS: Non-sport related investment has crept up on Sport in the last few years. The split is now 60/40%... find out in whose favour by calling ASN for advice

NEWS

29/04/2016 - Koreans Are Gluttons For Online Video: Lessons For Brands
With the ubiquity of multi-screens and the value of online video in the Asia-Pacific market, we zero in on one of the biggest video consumption …

28/04/2016 - Paramount Faces a $27.7m Lawsuit In China
Paramount Pictures has been hit with a US$27.7m lawsuit in China over a product placement that was allegedly omitted from Transformers: Age of Extinction.

27/04/2016 - Reliance Entertainment Flexes Ambitiously In India’s Mobile Gaming Market
With mobile gaming on the rise in India, Reliance Entertainment is slated to focus on the booming homegrown industry and invest in 20 gaming start-ups …

26/04/2016 - Major Bangladeshi Conglomerate Continues Backing Cricket
Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A …

25/04/2016 - Indian Furniture Rental Start-Up Gets Crafty On Branded Content
Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on

22/04/2016 - Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners
Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a …

21/04/2016 - Kumho Guns For Millennial Traction With Psy Collab
Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it …

20/04/2016 - BVB Strides Forward Commercially In Thailand, More To Come In China
German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to …

19/04/2016 - Michelin Starred Chef Hypes Up Quaker In India
Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.

18/04/2016 - It’s Runway Fever For Guvera In Southeast Asia
Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

15/04/2016 - Chinese Dragons Den Makeover Presents Opportunity for Business Innovation Brands
The business-themed reality TV show, “Dragons’ Den”, has been optioned in China by an east-meets-west production house and is destined for airtime on Shenzhen TV.

14/04/2016 - French Sportswear Brand Leverages On China's Golf Scene For Growth
French sportswear brand Le Coq Sportif has agreed a title sponsorship deal with the China LPGA for this year’s Beijing Ladies Classic, which will be …

13/04/2016 - Malaysia Airlines Is Back in the Black And Renewing Its Sponsorships... But It's a Domestic-Only Strategy
Just two months after making its first profit for several years, Malaysia Airlines has announced it is to continue its sponsorship of a pair of …

12/04/2016 - Rugby Union Revolution Engulfs China
While football and basketball has captured the attention of the masses in China, rugby has been lagging far behind…however, this is poised for a change …

11/04/2016 - Captain Cool MSD Kits Out For Emerging Indian Smartphone Brand
The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown …

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