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  • ASIAN SPORT: Singapore - home to the world’s first ever night race and SingTel’s 3 year US$30m title of the sponsorship Singapore F1 GP. Keep track of Asia’s sponsorship blockbusters with ASN’s Professional plans. More info. >>

  • CELEBRITY: K-Pop sensation, Girls Generation have accumulated over 50 group and individual endorsements since 2008 including Dior, Nintendo and Intel. Keep on top of the hottest entertainment and celebrity endorsements with ASN’s Professional Plans. More info. >>

  • INSIGHTS: With an estimated 300m players, table tennis is the most popular amateur sport in China yet just 30% of table tennis sponsorship revenue comes from outside the Mainland. Understand the dynamics when you subscribe to one of ASN’s Professional Plans. More info. >>

  • ENTERTAINMENT: Taiwanese superstar Jay Chou became the face of Sprite during the China launch of movie blockbuster Green Hornet which grossed US$227m globally. Keep up with other Asian entertainment news with ASN’s Weekly Update. More info. >>

  • TRENDS: Golf is the 2nd most sponsored sport in Asia grossing over US$150m in endorsements and sponsorship deals in 2010 alone More info. >>

  • MARKET ANALYSIS: India has good reason to celebrate. Winning the ICC Cricket World Cup in 2011 and home of a US$360m cricket market. Our Sponsorship Database will tell you more about the South Asian markets. More info. >>

NEWS

Jan. 27 - Tour de Langkawi receives last minute government support
Malaysian cycling event, the Tour de Langkawi, has received an eleventh hour boost in the form of a major sponsorship by the Teremgganu state government.

Jan. 25 - Prudential sponsors Singapore broadway musical series
Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.

Jan. 24 - China Southern Airlines to spend $1.8 million on Sydney Festival sponsorship
China Southern Airlines continue as a top-level sponsor of the Sydney Festival and is in negotiation for a new three-year deal.

Jan. 23 - Sponsors all lined up for the Philippine Open
The organiser of the Philippine Open golf tournament has signed or renewed a swag of sponsorship deals for next month’s event.

Jan. 20 - Jeremy Paul to head up Omnicom’s Ignition Factory
Omnicom Media Group has appointed Jeremy Paul to head up Ignition Factory, a division that assists brands develop activations that sit at the centre of …

Jan. 19 - ESPN STAR Sports expands Malaysia office
Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, …

Jan. 18 - Great Eastern Life renews S League sponsorship
Singapore based insurance company, Great Eastern Life Assurance Co, has renewed its co-title sponsorship of the S League for a further two years.

Jan. 17 - GFI becomes title sponsor of HK Tens rugby tournament
Brokering group, GFI has become the title sponsor of the HKFC Tens rugby tournament and will be its major partner for the next three years.

Jan. 16 - Global sponsorship spending to reach $51 billion in 2012
The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in …

Jan. 09 - J-League expands broadcast in Asia in free deal
The J-League has unveiled a new broadcast strategy that will see its matches broadcast into Malaysia, Indonesia, Vietnam and Thailand free of charge.

Jan. 10 - SilkPro becomes major sponsor of the LionsXII
Singapore professional football team, LionsXII has signed a S$1 million sponsorship deal with hair care products brand SilkPro.

Jan. 12 - ENEOS to replace Petronas as Yamaha MotoGP sponsor
Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.

Jan. 11 - Gatorade sponsors women's golf in Malaysia
Malaysian beverage company, Permanis, has become a sponsor of the Malaysian Ladies Golf Association (Malga) and will promote Gatorade through the sponsorship.

Jan. 09 - Starhub signs major Singapore football deal
Singapore based telecommunications and entertainment company, Starhub, has become a major partner of the Football Association of Singapore (FAS) and will be its official broadcaster …

Jan. 06 - MAS and AirAsia under fire for 'irrational' sponsorship program
Malaysian Airlines (MAS) and AirAsia's sponsorship of the Queens Park Rangers English Premier League club have come under scrutiny in Malaysia after the airlines announced …


Sponsorship index
N/A
Year on year comparison of total USD investment to date
Deal Tracker
48,518
Number of deals in Sponsorship Database

ASN Pulse

Shah Rukh Khan is rumoured to be giving up acting because he says he earns more money from endorsements. Do you think:
 
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