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BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report
SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans
MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....
LeTV Continues Entertainment-Tech Trend In China
Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within …
Relative Unknowns from Japan Emerge as Sponsors Across Asia
It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....
HTC Forays Into E-sport Partnerships
Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released …
Korea Ski Association Strikes Sponsorship Bonanza
The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some …
Indian Media Bigwigs Invest In Digital
One of India’s leading entrepreneur and social philanthropist, Ronnie Screwvala will join forces with former Group CEO of Network 18, B Saikumar, to launch a …
PSG Scores First Regional Partnership In Asia
French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.
The Future of Sponsorship. Three CES trends that will shake things up
Flying drones, self-driven cars, 4k televisions and smart wearables… every year, the giant tech expo CES throws up a plethora of gizmos. Some are bonkers …
Thailand’s Ad Spend Nosedives In 2014
Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending …
Brands Gravitate To India’s Sports & Film Industry In 2015
Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this …
ASN Verdict: Total must “Activate or Die" around its Category-breaking Badminton Deal
The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz …
Asia & Middle East Fuel Global Sports Growth
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports …
|Should there be stricter rules on brand exposure in television shows in Asia?|