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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

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  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

29/08/2014 - Hisense Races Into Lotus F1 Partnership
China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.

28/08/2014 - ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have …

27/08/2014 - Pacquiao Backs Chinese Boxing Scene
One of the world’s biggest boxing talents, Manny Pacquiao hopes to open a chain of boxing academies across China to train potential world champions.

26/08/2014 - Joo Won Endorses Lab Series
Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has …

25/08/2014 - BOCG Life Partners Inaugural HK Premier League
The inaugural season of the Hong Kong Premier League, which kicks off on September 12, has secured a title sponsor in domestic insurer BOCG Life.

22/08/2014 - Advan Partners Barca In Indonesia
Leading Indonesian telecommunications product manufacturer Advan has sealed a two-year regional sponsorship deal with FC Barcelona.

21/08/2014 - Christina Arokiasamy Becomes Malaysia Kitchen USA’s Ambassador
Malaysian Kitchen USA has enlisted famous American-based, Kuala Lumpur born chef,  author and spice expert Christina Arokiasamy as its brand ambassador.

20/08/2014 - Ranbir Kapoor Collaborates With Saavn
Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

19/08/2014 - My Love From The Star Set To Become A Mobile Game
Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.

18/08/2014 - Madhuri Dixit Endorses Mahakosh Soyabean Oil
Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for …

15/08/2014 - Dalian Wanda Drives China’s Branded Children’s Entertainment
Chinese realty and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks …

14/08/2014 - QNet Partners Manchester City
Ahead of the Barclays Premier League season, Asian direct selling company, Qnet, has sealed a three-year partnership with reigning champions, Manchester City.

13/08/2014 - Qbao.com Partners Real Sociedad
Spanish football club Real Sociedad has sealed a primary sponsorship deal reportedly worth US$1.6 million with Chinese mobile technology firm Qbao.com for its upcoming campaign.

12/08/2014 - Bajirao Singham Races Into Mobile Games
The promotions of highly anticipated Bollywood action blockbuster Singham Returns , slated for release on August 15, has gone full throttle.

12/08/2014 - Pro Darts comes to Asia for first time ever
The Professional Darts Corporation (PDC) have announced a fourth World Series of Darts event that will take place on August 15 & 16 at the …

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