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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

27/03/2015 - ASN INSIGHT: Gaming sponsorship in Asia. Pariah or Saviour?
In the past decade, we have witnessed the rise of global online gaming companies sponsoring football clubs in the major leagues of the world, particularly …

26/03/2015 - Huawei Partners Panama Football
Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC …

25/03/2015 - ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment
In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and …

24/03/2015 - Spartan Sports Secures CSK Partnership
Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.

23/03/2015 - Wolf Totem Copyright Kerfuffle In China
State-owned film company China Film Group has taken legal action against popular online video sites Youku Tudou, Baidu and Sina Weibo for copyright infringement of …

20/03/2015 - Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership
NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

20/03/2015 - ASN POV: Atypical Sports Punching above Weight in Asian Sports Media
In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place.

19/03/2015 - Graphic India Raises USD2.8m In Capital
Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another …

18/03/2015 - Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang Winter Games
Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.

17/03/2015 - Yepme Signs On Rhea Chakraborty as Brand Ambassador
MTV VJ turned Bollywood actor Rhea Chakraborty, 22, has just been signed as the celebrity ambassador for domestic online shopping portal Yepme.com,

16/03/2015 - Singapore Youth Swimming Scores Sponsorship Fillip
Domestic financial institution, Singapura Finance has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships …

12/03/2015 - Singapore Squash Banks Marigold Sponsorship
Ahead of the SEA Games in June, the Singapore Squash Rackets Association (SSRA) has received a long overdue sponsorship fillip from Marigold, one of the …

11/03/2015 - ASN INSIGHT: The MCN Boom in Asia & The Evolving Entertainment Landscape
With the growth of digitization, multiple-devices and smartmobile penetration in Asia, audiences have been lapping up online videos from creators on platforms such as YouTube, …

10/03/2015 - Hummel Renews AFF Partnership
Danish sportswear brand Hummel has renewed its sponsorship and supply deal with the Afghanistan Football Federation (AFF) for a further four years.

09/03/2015 - Kim Soo Hyun Continues Rising In The Endorsement Race
The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become …

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Total USD value invested this year
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Should there be stricter rules on brand exposure in television shows in Asia?
 
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