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  • ASIAN SPORT: Singapore - home to the world’s first ever night race and SingTel’s 3 year US$30m title of the sponsorship Singapore F1 GP. Keep track of Asia’s sponsorship blockbusters with ASN’s Professional plans. More info. >>

  • CELEBRITY: K-Pop sensation, Girls Generation have accumulated over 50 group and individual endorsements since 2008 including Dior, Nintendo and Intel. Keep on top of the hottest entertainment and celebrity endorsements with ASN’s Professional Plans. More info. >>

  • INSIGHTS: With an estimated 300m players, table tennis is the most popular amateur sport in China yet just 30% of table tennis sponsorship revenue comes from outside the Mainland. Understand the dynamics when you subscribe to one of ASN’s Professional Plans. More info. >>

  • ENTERTAINMENT: Taiwanese superstar Jay Chou became the face of Sprite during the China launch of movie blockbuster Green Hornet which grossed US$227m globally. Keep up with other Asian entertainment news with ASN’s Weekly Update. More info. >>

  • TRENDS: Golf is the 2nd most sponsored sport in Asia grossing over US$150m in endorsements and sponsorship deals in 2010 alone More info. >>

  • MARKET ANALYSIS: India has good reason to celebrate. Winning the ICC Cricket World Cup in 2011 and home of a US$360m cricket market. Our Sponsorship Database will tell you more about the South Asian markets. More info. >>

NEWS

18/05/2012 - Jeju Air sponsors Big Bang Asian tour
South Korean budget airline, Jeju Air has made popular Korean boy band, Big Bang a brand ambassador.

17/05/2012 - Courts sponsorship Liverpool FC soccer camps
Singapore based electronics and homeware retailer, Courts has become a sponsor of English Premier League club, Liverpool FC and will partner its International Academy Soccer …

16/05/2012 - Maxis signs as major Malaysian badminton sponsor
Malaysian mobile phone company, Maxis, has become a major sponsor of the Badminton Association of Malaysia (BAM) in a two-year, multi-million dollar deal.

15/05/2012 - Nike extends AFC sponsorship
Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.

14/05/2012 - FEATURE: An Interview with Steve Dainton of the ITTF
ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table …

11/05/2012 - iFast Global Prestige to sponsor Singapore Karting Challenge
Financial advisory company, iFast Global Prestige will be the naming rights sponsor of the Singapore Corporate Karting Challenge which will be held at the Jurong …

11/05/2012 - iFast Global Prestige to sponsor Singapore Karting Challenge
Financial advisory company, iFast Global Prestige will be the naming rights sponsor of the Singapore Corporate Karting Challenge which will be held at the Jurong …

10/05/2012 - Trax Global reneges on Asia Athletics deal
Event company, Trax Global appears to be reneging on its promise to inject significant funding into the Asian Athletics Association by becoming a major sponsor …

09/05/2012 - JinkoSolar renews Valencia sponsorship for two years
Chinese solar power company, JinkoSolar has renewed its sponsorship of Spanish professional football club, Valencia Club de Futbol.

08/05/2012 - Emirates expands Arsenal sponsorship through tour deal
Airline Emirates will be leveraging its sponsorship Arsenal by sponsoring the English Premier League club's summer tour of Africa and Asia.

07/05/2012 - Yeo's weighing up options with S-League
Beverage company, Yeo Hiap Seng Limited, commonly known as Yeo's, is negotiating with the Football Association of Singapore about the renewal of its co-title sponsorship …

04/05/2012 - Brilliance BMW hire former Volvo Chine sponsorship head
The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with …

03/05/2012 - ASRock sponsorship StarCraft II tournament
Popular computer motherboard brand, ASRock has become a major sponsor of the Asia StarCraft II Professional Team Invitational Tournament (ASiT) that will run from the …

01/05/2012 - YesStyle looks abroad for brand expansion
Hong Kong based online fashion retailer, YesStyle is looking outside of Asia to expand its brand and has become a sponsor of the Korean Music …

02/05/2012 - Wurth Group sponsorship Team China Basketball
Hardware wholesaler, Wurth has become a major sponsor of Team China Basketball in a deal brokered by the Chinese Basketball Association's exclusive global marketing partner, …


Sponsorship Index
10%
2011 vs 2010 investment (USD)
Deal Tracker
51,672
Number of deals in Sponsorship Database

ASN Pulse

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