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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

17/04/2015 - 100Plus Goes For Samba Magic
Chelsea’s Brazilian attacking midfielder Oscar, 23, will join endorsement magnet and international football legend Pele, in promoting 100Plus, isotonic drinks, across Malaysia.

16/04/2015 - China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie
China’s Muay Thai industry has received a sponsorship boost from an unlikey source; Nanjing based China United Travel, which specialises in developing and operating hot …

15/04/2015 - Dafabet Eyes Thailand & China As It Renews Everton Deal
Asian online betting and gaming company Dafabet has renewed its partnership with English Premier League football club Everton, which began in 2012.

14/04/2015 - LeTV Banking On A-List Directors For New Smartphone
Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong …

13/04/2015 - More Than A Gold Toilet For Nishikori
Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

10/04/2015 - ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications …

09/04/2015 - World Taekwondo Federation (WTF) Secures Record Sponsorship
The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.

08/04/2015 - Bangladesh Football Boosted By Manyavar Sponsorship
Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in …

07/04/2015 - PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

06/04/2015 - Top 10 Indian Premier League Trends Ahead of Season 8
Ahead of the season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, Group M ESP, one of the biggest dealmakers in entertainment …

03/04/2015 - A Sponsorship Coup For Indonesian Super League
Ahead of its upcoming season tomorrow, the Indonesian Super League has secured title sponsorship from the Qatar National Bank (QNB).

02/04/2015 - ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, …

01/04/2015 - Coca-Cola India Tipped To Acquire Equity Stake In IPTL
Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising …

31/03/2015 - ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts.

30/03/2015 - Alibaba Partners Shanghai Film Festival
Chinese e-commerce and entertainment giant Alibaba has agreed a three-year partnership with the Shanghai International Film Festival(SIFF).

Sponsorship Index
1,692,148,621
Total USD value invested this year
Deal Tracker
113,477
Number of deals in Sponsorship Database
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