- A billion dollar year for Asia sponsorships
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21 November 2008 10:22amIVCast, [a base data source for the Asia Sponsorship Database], which measures sponsorship activity across Asia, is predicting a milestone year in 2008 - 1 billion (US) dollars of sponsorship invested in Asian platforms.
- "Make sure you get the right rights", "differentiate", "measure the returns"
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19 November 2008 8:05pmSitting at the recent Maximising Sponsorship Returns Conference - taking place in Hong Kong (and later this week in Singapore) - I am hearing more or less the same stories I was hearing 4 years ago when I first started speaking at these type of industry forums.
- China Allows Tennis Pros to Keep Sponsorship Fees and Tournament Winnings
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18 November 2008 5:28pmIn a marked departure from tradition, Chinese professional tennis players will now be able to keep a majority of their sponsorship earnings and their winnings from major tournaments. The Chinese Tennis Association says the amendment is an incentive for players strive for international success.
- TCL Becomes 13th Sponsor of Asian Games 2010
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18 November 2008 5:25pmConsumer electronics brand TCL has become the 13th partner of the 2010 Guangzhou Asian Games.
- UBS Sponsors Singapore Stop for Round-the-World Sailors
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14 November 2008 4:56pmUBS is sponsoring the Singapore stopover of the Volvo Ocean Race, a yacht race that sees teams sailing from port to port around the world. The nine-month race started in Alicante, Spain in October 2008 and will conclude in St Petersburg, Russia, during late June 2009.
- 100PLUS to Sponsor Starwalk 2008
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14 November 2008 4:54pmF&N Coca-Cola have climbed aboard The Star newspaper’s Starwalk 2008, with plans to provide its 100PLUS isotonic sports drinks at drink stations along the Starwalk route. F&N Coca-Cola has been a supporter of the Starwalk for over two decades and will be one of the main sponsors for this year’s walk.
- Maxis Takes On Multinational Sponsorship of Heroes
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14 November 2008 4:51pmStar World has found a sponsor for the third season of hit drama series Heroes, after Malaysian telecommunications company Maxis agreed to a 30-week regional sponsorship deal. The agreement will see Maxis use the Star World platform to launch an integrated marketing campaign in conjunction with the broadcast of the Heroes series.
- Digital Marketing Expo Draws Industry Sponsorship
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14 November 2008 4:49pmThe ad:tech Shanghai expo, Greater China’s leading interactive marketing event, will be held on 25 and 26 November, and has attracted a wide array of sponsors from China’s online marketing community. This year marks the third time Shanghai has hosted the event, which will take place at the Shanghai International Convention and Exhibition Centre.
