- Hero Honda Sponsors Hockey World Cup Broadcast
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08 February 2010 5:49pmHero Honda has become the title sponsor of the Hockey World Cup broadcast by Ten Sports.
- American Beer Sponsors NFL in China
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05 February 2010 5:44pmUS beer brand Coors has signed a three year agreement to support the development of America’s National Football League in China.
- Whirlpool Joins Kings XI for IPL3
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05 February 2010 5:42pmInternational consumer durables brand Whirlpool has joined the Kings XI Punjab as official co-sponsor for the upcoming Indian Premier League season.
- FIFA Reveals Plans for First Chinese Sponsor
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04 February 2010 6:00pmFIFA officials have announced the role Yingli Green Energy Holding Company will play at this year’s World Cup in South Africa.
- Myanmar Open set to rejoin Asian Tour
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03 February 2010 5:49pmAfter a four year hiatus, the Myanmar Open is set to rejoin the Asia Tour thanks to sponsorship from national airline Air Bagan.
- Li Ning Commits 8.8 million to Singapore Badminton
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02 February 2010 5:57pmChinese sports brand Li Ning has announced it will provide 8.8 million RMB in cash and equipment to the Singapore Badminton Association over the next four years. The brand will also take title sponsorship of the association’s Singapore Open 2010.
- TAETEA Group to Sponsor Guangzhou Asian Games
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02 February 2010 5:53pmYunnanese tea producer TAETEA Group has become an official supplier of the 16th Asian Games.
- FIFA Welcomes First Chinese Global Sponsor
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02 February 2010 4:24pmThe Fédération Internationale de Football Association will sign its first ever global sponsorship agreement with a Chinese company.
