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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

18/12/2014 - Linglong Tyre Strengthens Bundesliga Ties
Following its one-year advertising deal with FSV Mainz 05 in late October, Shandong-based Linglong Tyre is set to become an international partner to Bundesliga and …

17/12/2014 - Hana Continues Backing Golf
Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.

16/12/2014 - Hosa Partners Major Fina Event
Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and …

15/12/2014 - Cinta Laura Kiehl Becomes The Face Of bitLanders.com
Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her …

12/12/2014 - Is Lin Dan A Good Fit For Montblanc China?
Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.

11/12/2014 - Park Ji -sung Partners Air Asia…Brand Park Still Strong In The Region
Former Premier League footballer Park Ji- sung will become Air Asia’s global ambassador in a one-year deal.

10/12/2014 - PepsiCo India Continues With Youth Centric Collaborations
PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie …

09/12/2014 - Vissel Kobe Joins The Rakuten Empire
Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, …

08/12/2014 - Candy Crush Eyes India’s Female Youth Market
King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.

05/12/2014 - Brand New Media Ventures Into Philippines Online TV Industry
Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet …

04/12/2014 - Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m …

03/12/2014 - Lotte Renews Kim Hyo Joo Sponsorship Deal
Emerging Korean golfing star Kim Hyo Joo has secured a lucrative five-year personal sponsorship renewal with Lotte Group, following a fine year.

02/12/2014 - MRF Tyres Partners ICC World Cup
Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness …

01/12/2014 - Agnez Mo Becomes Johnnie Walker Ambassador
Indonesian entertainer, Agnez Mo, 28, who made a foray into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier …

28/11/2014 - Flipkart Banks On Branded Content
Leading Indian e-tailer Flipkart has ventured into ‘Flipkart Fashion Files’, a branded content partnership with publishing giant Conde Nast Group.

Sponsorship Index
4,297,583,331
Total USD value invested this year
Deal Tracker
104,031
Number of deals in Sponsorship Database
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Should there be stricter rules on brand exposure in television shows in Asia?
 
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