• TIGHTER TRADING: Untangle the trading landscape of Non-traditional Media in Asia with ASN's Analytics. Email us at info@asiasponsorshipnews.com for a live demo or watch our walkthrough video

  • OPPORTUNITIES: Use ASN’s Analytics to spot all sorts of outlier trends and investment opportunities. Mass participation athletic events are one such break-out having grown 15% (CAGR) for the last four years straight

  • TREND ANALYSIS: Celebrity Endorsement is still the number 1 'type' of Non-traditional investment in Asia.... but another type almost overtook it in 2014. Can you guess which...? Subscribe today to find out

  • BUSINESS PLANNING: ASN's big data allows for macro market sizing. EG. ASEAN and South Asia are roughly the same size, but each cluster is 3.5x smaller than North Asia. Does that change your business plan?

  • BRAND INTEL: Pitch more effectively by knowing the insights behind brand investment in Asia. ASN has 13,500 brands in its data including the contact details of 1,800+ decision makers

  • MARKET MOVERS: Non-sport related investment has crept up on Sport in the last few years. The split is now 60/40%... find out in whose favour by calling ASN for advice


12/02/2016 - National Transport Operator Backs Singapore's Professional Football League. Why?
In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.

11/02/2016 - Luxury Watchmaker Clocks Its First Deal In Philippines
The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership …

10/02/2016 - Indonesian Film Industry Welcomes Proposed Foreign Investment Changes
The Indonesian government’s plan to open up the local film industry to foreign direct investment has received overwhelming support from the industry’s professionals.

09/02/2016 - Sponsorship Woes Brew For Kedah FA Ahead Of M-League Season
The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.

08/02/2016 - LG India Eyes Sporting Partnerships For Growth
LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 …

05/02/2016 - ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene
With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful …

04/02/2016 - Brands Spend Big As T20 Cricket Mania Hits India This Quarter
Despite the deluge of new sporting leagues in India and high-profile scandals, cricket particularly the telegenic T20 game continues dominating the sponsorship headlines.

03/02/2016 - Huawei Ramps Up Branded Content Play With CNN International
Chinese ICT giant Huawei has cemented its commercial partnership with CNN International launching a three-month, integrated campaign spanning program sponsorship, on-air weekly segments and vignettes, …

02/02/2016 - Anomaly In S-League Sponsorship; Landmark Deal For Young Lions
Southeast Asia’s largest online games publisher and platform Garena has replaced furniture and electronic goods retailer Courts Asia as the primary sponsor of S-League club …

01/02/2016 - Sponsorship Coup For Malaysian Olympic Sailing Prospects
Malaysian sailors Rufina Tan, 24, and Connie Tsen, 18, took a step closer in fulfilling their Olympic dream following a USD48,000 (RM200,000) cash sponsorship boost …

29/01/2016 - Manchester United Flexes Commercial Clout In Indonesia
Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic …

28/01/2016 - Hong Kong Ad Spend Slows in line With Sponsorship Market
Annual growth in the Hong Kong ad industry trickled to 3% in 2015, according to new data, while Non-traditional Media also slowed to its worst …

27/01/2016 - New Chinese Sponsor Causes Uproar In Portuguese Football
A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs …

26/01/2016 - Is Jordan Spieth Shanking his Endorsement Choices?
Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as …

25/01/2016 - South Indian Film Star Plugs Pro Kabaddi
The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its …

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