• ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at info@asiasponsorshipnews.com for a demo...

  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

16/04/2014 - Gaming Leads Korea’s Soft Power Exports
Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative …

15/04/2014 - Singapore GP Slated For New Title Sponsor
Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from …

14/04/2014 - Mumbai Indians Soar With Etihad Deal
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL …

11/04/2014 - Korea’s E-Land Group Set To Invest In Club Football
E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League …

10/04/2014 - Viacom Asia Launches Nickelodeon-Branded Attraction In Malaysia
Malaysian developers Sunway Group (SWAY.KL) has announced a five-year collaboration with Viacom International Media Networks Asia (VIAB.OQ) to build a US$31.1 million Nickelodeon-themed …

09/04/2014 - Nissan Drives Into UEFA Champions League Partnership
Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to …

08/04/2014 - Kia Motors extends World Archery partnership until 2015
World Archery has announced a two-year renewal to its partnership with Korean car manufacturer Kia Motors (000270.KS) for sponsorship of the annual Archery World …

07/04/2014 - Ranveer Singh Endorses Myntra’s Roadster
Bangalore-based online fashion retailer Myntra has sealed a brand ambassador deal with Bollywood actor Ranveer Singh for Roadster, its in-house range of casual wear.

04/04/2014 - WTA Championships Bags Presenting Partner
Women's Tennis Association's (WTA) Championships has announced a five-year presenting sponsorship deal with Singapore luxury property developer SC Global Developments.

03/04/2014 - Continental Partners AFC Asian Cup 2015
German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in …

02/04/2014 - INTERVIEW: Content Marketing will cease to exist in 5 years. It will just 'be'
Following on from ASN's interview with US brand giant, GE (General Electric) - and the revelations about how they've shifted almost half of their media …

02/04/2014 - IPL Season 7 Confusion Affecting Sponsorship Revenues
The incomplete schedule of matches and venues for the second leg, the leadership change at the Board of Control for Cricket in India (BCCI) and …

01/04/2014 - Manchester United Strikes First Confectionery Partnership In Indochina
Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food …

31/03/2014 - Pernod Anticipates Short-Term Stagnant Asian Market
French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period …

28/03/2014 - Numerous Events In Malaysia Cancelled Out Of Respect For MH 370
As Malaysia mourns for the fate of the passengers and crew of MH370, several events in the city have been scaled down, cancelled or postponed …

Sponsorship Index
1,272,207,124
Total USD value invested this year
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88,724
Number of deals in Sponsorship Database
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