• ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at info@asiasponsorshipnews.com for a demo...

  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....


02/09/2014 - Domestic Sponsors Backing Beijing’s Winter Olympics Bid
Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.

01/09/2014 - HTC Mobiles Partners King Punjab XI
Ahead of the sixth edition of the Champions League T20 tournament, HTC Mobiles has sealed an official partnership deal with Kings Punjab XI, the runners-up …

01/09/2014 - ASN partners Paul Poole SEA to enhance Thai intelligence service
ASN has partnered with Paul Poole (South East Asia) Co. Ltd (‘PP(SEA)’) for the Thailand market to boost its local market resources in …

29/08/2014 - Hisense Races Into Lotus F1 Partnership
China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.

28/08/2014 - ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have …

27/08/2014 - Pacquiao Backs Chinese Boxing Scene
One of the world’s biggest boxing talents, Manny Pacquiao hopes to open a chain of boxing academies across China to train potential world champions.

26/08/2014 - Joo Won Endorses Lab Series
Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has …

25/08/2014 - BOCG Life Partners Inaugural HK Premier League
The inaugural season of the Hong Kong Premier League, which kicks off on September 12, has secured a title sponsor in domestic insurer BOCG Life.

22/08/2014 - Advan Partners Barca In Indonesia
Leading Indonesian telecommunications product manufacturer Advan has sealed a two-year regional sponsorship deal with FC Barcelona.

21/08/2014 - Christina Arokiasamy Becomes Malaysia Kitchen USA’s Ambassador
Malaysian Kitchen USA has enlisted famous American-based, Kuala Lumpur born chef,  author and spice expert Christina Arokiasamy as its brand ambassador.

20/08/2014 - Ranbir Kapoor Collaborates With Saavn
Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

19/08/2014 - My Love From The Star Set To Become A Mobile Game
Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.

18/08/2014 - Madhuri Dixit Endorses Mahakosh Soyabean Oil
Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for …

15/08/2014 - Dalian Wanda Drives China’s Branded Children’s Entertainment
Chinese realty and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks …

14/08/2014 - QNet Partners Manchester City
Ahead of the Barclays Premier League season, Asian direct selling company, Qnet, has sealed a three-year partnership with reigning champions, Manchester City.

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Should there be stricter rules on brand exposure in television shows in Asia?
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