TIGHTER TRADING: Untangle the trading landscape of Non-traditional Media in Asia with ASN's Analytics. Email us at email@example.com for a live demo or watch our walkthrough video
OPPORTUNITIES: Use ASN’s Analytics to spot all sorts of outlier trends and investment opportunities. Mass participation athletic events are one such break-out having grown 15% (CAGR) for the last four years straight
TREND ANALYSIS: Celebrity Endorsement is still the number 1 'type' of Non-traditional investment in Asia.... but another type almost overtook it in 2014. Can you guess which...? Subscribe today to find out
BUSINESS PLANNING: ASN's big data allows for macro market sizing. EG. ASEAN and South Asia are roughly the same size, but each cluster is 3.5x smaller than North Asia. Does that change your business plan?
BRAND INTEL: Pitch more effectively by knowing the insights behind brand investment in Asia. ASN has 12,500 brands in its data including the contact details of over 1600 decision makers
MARKET MOVERS: Non-sport related investment has crept up on Sport in the last few years. The split is now 60/40%... find out in whose favour by calling ASN for advice
ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle
ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts …
STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow
Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to …
Flurry Of Deals For Chinese Football; This Time, They're Domestic
Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.
Hockey Continues To Be Central In Hero MotoCorp’s Sponsorship Strategy
The International Hockey Federation (FIH) has clinched a deal with Hero MotoCorp Limited as the title sponsor of the 2015 men's Hockey World League Final …
It’s Not All Gloom In Malaysia As TM Expands Ties In Local Football
Telekom Malaysia (TM) has secured title sponsorship of the Malaysia Cup for the next three years, growing its pervasive influence in the domestic football scene.
Bowled Over: An Endorsement Coup For Shubhlakshmi Sharma
Indian Women’s team cricketer Shubhlakshmi Sharma, 25, has been named the brand ambassador of Weltweit College in Hazaribag, Bihar.
Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma
Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for …
Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions
In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its …
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
BuzzFeed Dives Into Japan With A Local Partner In Tow
American based social news network BuzzFeed, which has recently received a USD200m investment boost from NBCUniversal to venture into TV and film projects, will make …
Football Hipsters’ Choice Flexes Its Commercial Nous In Asia
Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its Sponsorship deal with Korean tyre manufacturer Hankook for a …
Is Celebrity Endorsement The Best Option For Intel In China?
Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have …
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