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BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report
SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans
MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....
Linglong Tyre Strengthens Bundesliga Ties
Following its one-year advertising deal with FSV Mainz 05 in late October, Shandong-based Linglong Tyre is set to become an international partner to Bundesliga and …
Hana Continues Backing Golf
Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.
Cinta Laura Kiehl Becomes The Face Of bitLanders.com
Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her …
Park Ji -sung Partners Air Asia…Brand Park Still Strong In The Region
Former Premier League footballer Park Ji- sung will become Air Asia’s global ambassador in a one-year deal.
PepsiCo India Continues With Youth Centric Collaborations
PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie …
Vissel Kobe Joins The Rakuten Empire
Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, …
Candy Crush Eyes India’s Female Youth Market
King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.
Brand New Media Ventures Into Philippines Online TV Industry
Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet …
Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m …
Agnez Mo Becomes Johnnie Walker Ambassador
Indonesian entertainer, Agnez Mo, 28, who made a foray into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier …
|Should there be stricter rules on brand exposure in television shows in Asia?|