• ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at info@asiasponsorshipnews.com for a demo...

  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....


01/08/2014 - CIMB Sponsors Singapore Football Legend’s Sons
Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan, the sons of Singapore legend Fandi Ahmad.

31/07/2014 - Asiana Airlines Partners 2015 Gwangju Summer Universiade
Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.

30/07/2014 - DHL Partners Chinese Super League (CSL)
Global logistics giant DHL has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).

29/07/2014 - Girls’ Generation Yoona Bags Cosmetic Endorsement
Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.

28/07/2014 - Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another …

25/07/2014 - FIFA World Cup TV Audience Figures Prove Its Really The World’s Game
The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

24/07/2014 - Indian cricketers tipped for steep endorsement boosts after Test performances
Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will …

23/07/2014 - Resorts World Manila Masters Returns With Sponsorship Boost
The second edition of the Resorts World Manila Masters returns to Manila Southwoods Golf and Country Club from November 20 to 23, with a record …

22/07/2014 - Li-Ning Partners World Kabaddi League
The inaugural edition of World Kabbadi League(WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

21/07/2014 - Hero Motor Corp Branches Into ISL Partnership
Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.

18/07/2014 - ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical …

17/07/2014 - ASN Verdict: Visa swan dives Into FWC emotions with topical App
So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle …

16/07/2014 - ASN Verdict: “Havaianas FIFAWC Ambush: great in Americas; lame in Asia”
There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them

15/07/2014 - ASN Verdict: FIFAWC Magic Spray spun off “creative ambush attempts”
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the …

14/07/2014 - ASN Verdict: Hyundai's FIFAWC 2014 Activation "needed more originality"
Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from …

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