Jan. 27 - Tour de Langkawi receives last minute government support
Malaysian cycling event, the Tour de Langkawi, has received an eleventh hour boost in the form of a major sponsorship by the Teremgganu state government.

Jan. 25 - Prudential sponsors Singapore broadway musical series
Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.

Jan. 24 - China Southern Airlines to spend $1.8 million on Sydney Festival sponsorship
China Southern Airlines continue as a top-level sponsor of the Sydney Festival and is in negotiation for a new three-year deal.

Jan. 23 - Sponsors all lined up for the Philippine Open
The organiser of the Philippine Open golf tournament has signed or renewed a swag of sponsorship deals for next month’s event.

Jan. 20 - Jeremy Paul to head up Omnicom’s Ignition Factory
Omnicom Media Group has appointed Jeremy Paul to head up Ignition Factory, a division that assists brands develop activations that sit at the centre of …

Jan. 19 - ESPN STAR Sports expands Malaysia office
Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, …

Jan. 18 - Great Eastern Life renews S League sponsorship
Singapore based insurance company, Great Eastern Life Assurance Co, has renewed its co-title sponsorship of the S League for a further two years.

Jan. 17 - GFI becomes title sponsor of HK Tens rugby tournament
Brokering group, GFI has become the title sponsor of the HKFC Tens rugby tournament and will be its major partner for the next three years.

Jan. 16 - Global sponsorship spending to reach $51 billion in 2012
The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in …

Jan. 09 - J-League expands broadcast in Asia in free deal
The J-League has unveiled a new broadcast strategy that will see its matches broadcast into Malaysia, Indonesia, Vietnam and Thailand free of charge.

Jan. 10 - SilkPro becomes major sponsor of the LionsXII
Singapore professional football team, LionsXII has signed a S$1 million sponsorship deal with hair care products brand SilkPro.

Jan. 12 - ENEOS to replace Petronas as Yamaha MotoGP sponsor
Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.

Jan. 11 - Gatorade sponsors women's golf in Malaysia
Malaysian beverage company, Permanis, has become a sponsor of the Malaysian Ladies Golf Association (Malga) and will promote Gatorade through the sponsorship.

Jan. 09 - Starhub signs major Singapore football deal
Singapore based telecommunications and entertainment company, Starhub, has become a major partner of the Football Association of Singapore (FAS) and will be its official broadcaster …

Jan. 06 - MAS and AirAsia under fire for 'irrational' sponsorship program
Malaysian Airlines (MAS) and AirAsia's sponsorship of the Queens Park Rangers English Premier League club have come under scrutiny in Malaysia after the airlines announced …