ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at firstname.lastname@example.org for a demo...
BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)
SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans
MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....
Resorts World Manila Masters Returns With Sponsorship Boost
The second edition of the Resorts World Manila Masters returns to Manila Southwoods Golf and Country Club from November 20 to 23, with a record …
Li-Ning Partners World Kabaddi League
The inaugural edition of World Kabbadi League(WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical …
ASN Verdict: Visa swan dives Into FWC emotions with topical App
So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle …
ASN Verdict: “Havaianas FIFAWC Ambush: great in Americas; lame in Asia”
There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them
ASN Verdict: FIFAWC Magic Spray spun off “creative ambush attempts”
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the …
ASN Verdict: Hyundai's FIFAWC 2014 Activation "needed more originality"
Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from …
Transformers 4: Some Chinese Brands Displeased With Product Placement
Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product …
Hero Motocorp Wheels into Limacol CPL Partnerships
Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.
Samsung Forays Into Cycling Partnership
Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.
Chevrolet Launch Man Utd Edition Cars in India
American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of …
HK Golf Association seals apparel partnership in weak market
Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).
|Should agencies get involved in sponsorship deals?|